Viafoura Job Board

Customer Marketing Manager [Remote]
Toronto, Ontario, Canada

Description

About Viafoura
Viafoura is a leading digital experience company. Our platform is used by over 600 global media and consumer brands to engage, convert and monetize their digital audiences. Our powerful engagement and moderation solutions build active, civil and loyal communities for our partners, driving higher registration and subscription rates. From our platform, we gather and analyze rich first-party data, which our partners then use to gain valuable insights into their audience’s behaviours and preferences, allowing brands to create targeted content and advertising strategies. On a monthly basis, over 650 million users interact with our solutions, and visit over 2 billion pages across our network. This is a remote position available only to candidates from the Americas. We will expand our scope to global candidates in the near future.

Responsibilities
You’ll be responsible for building out a complete customer marketing journey. For this role, you need to be a creative and quantitative thinker with a desire to ensure customers see value in all we do.
Specifically:
  • Community Engagement & Measurement- Leverage data and reporting to action new ideas and build a robust activity calendar that will drive product usage and deepen engagement - while collaborating with SMEs across the organization to develop and deliver content and programming.
  • Experiential Programming– Develop, promote and oversee the execution of our monthly webinar series, along with other virtual and live events that are designed to educate, share best practices, and shine a light on our customer success stories 
  • Advocate Program– Strengthen trust and a sense of partnership by ensuring our customers are happy with Viafoura, nurturing these relationships to levels of enthusiastic advocates, then collaborating extensively with our advocates to share their learnings and success stories within the community and beyond.
  • Lead the launch and management of our rewards and recognition program to demonstrate our deep appreciation of each and every customer.
  • Work with the Customer Success team and Product Marketing to build a strong portfolio of customer success stories that align with business priorities and accelerate sales cycles by showcasing how Viafoura is solving customer challenges
  • Create compelling and innovative customer content assets, such as our quarterly newsletter, to drive the digital buyer’s journey
  • Build and execute amplification plan/campaigns to move customers to become advocates as well as drive awareness of the customer success stories
  • Organize, track and manage customer reference information for reporting in corporate tools
  • Provide regular reports on the effectiveness and status of programs/campaigns
 
Qualifications
  • You have 5+ years of marketing experience, including online community and event management.
  • Exceptional ability to foster meaningful relationships and build trust across a range of personalities by demonstrating your sense of empathy, enthusiasm, and overall helpful attitude.
  • Proven interpersonal and communication skills are complemented by a writing style that strikes the perfect balance between personable and professional.
  • A sense of curiosity combined with the proven ability to translate your ideas into actionable customer programs, events, and campaigns from the ground up.
  • Ability to effectively work independently and in a team environment that is fast-paced with tight deadlines that often require flexibility and problem solving on the fly.
  • Highly detail-oriented project management style, with follow-through skills your teammates can always count on.
  • Strong technical understanding and can pick up new tools quickly.
  • Excellent written/oral communications.
  • Ability to manage and influence virtual teams.
  • Tools/Platforms Gainsight, SFDC, Hubspot, ZOOM

Nice to haves
  • MBA
  • Customer Success Experience

Know someone who would be a perfect fit? Let them know!